Everyday, your
clients are being bombarded with radio, TV, newspaper, and direct mail
advertisements that are designed to lure them into your competitors’ shops.
In fact, it seems as though your competitors may be paying more attention to
your clients than you are.
You’ve
already put your blood, sweat, tears, and lots of money into attracting those
clients to your shop the first time — don’t make the mistake of assuming that
they’ll automatically come back to you when they need your services. You see,
every month that goes by that your clients don’t hear from you, they’ll lose
10% of their interest in ever coming back to you. So in other words, if you
have clients that you haven’t seen or contacted in 5 months…there’s only a
50/50 chance you’ll ever see them again.
Are you willing to take a
chance and possibly lose them to another shop because you didn’t make even the
slightest attempt to stay in touch with them? You must contact
your clients each and every month and give them a reason to come back to you.
How much does it
cost you to get a new client into your shop?
Well, based on the members
that I’ve surveyed, the average cost is $52.00. If you don’t stay in contact with them and they stray to another
shop, it’ll cost you another $52 to get them back again. But if you send them my
Direct Response Newsletter every month, it’ll cost less than $10 to keep ‘em
coming back over and over for an entire year, spending $75, $150, $300, or more
each time they come back!
You
see, it’s much easier and cheaper to get an old customer back than it is to try
and get a new one. A newsletter is the perfect way to stay in touch and keep
‘em coming back again and again.
The bottom line is this:
Stop Constantly Chasing After New Customers
If
You’re Neglecting Your Old Ones Right Now
As you can see from this sample issue our ready-made newsletter is filled
with lots of interesting articles that all of your clients will look forward to
reading every single month. (NOTE: These are not articles about Auto Repair!
While auto repair may be interesting to you,
it will bore most of your clients to tears and never get read!) We’ve also
included several direct-response mechanisms to assure that your clients will
stop by, pick up the phone and call you, or refer lots of their friends and
neighbors to your shop.
Every month, we’ll have a
fresh, new, and interesting newsletter ready to send to your clients – All
we’ll need is 15 minutes of your time to fill out our simple form so we can
customize the newsletter with your shop name, address, phone, ads (yes, we’ll
even provide ready made promotions for you too), etc. Then we’ll send your
newsletter off to one of the best discount printers in the nation where they’ll
print, fold, address, insert postage, and mail the newsletter to your clients.
Well
over 350 of my clients are already using this newsletter and are reporting
phenomenal results – many of them have been sending this newsletter out for 5
years! Not only are past clients coming back to their shops in record numbers
(and spending thousands of dollars); new referrals are flooding in too. Now
it’s your turn! The subscription is only $139 per month for our full Turn-Key
“do-it-for-you service” and you can cancel at anytime. Of course the printing,
postage, and mailing costs are additional. (In case you were wondering, our average
newsletter subscriber spends less than .60 cents per newsletter for printing
and mailing costs! – Would you be willing to spend .60 cents to attract a
$250.00 sale???)
I absolutely guarantee you’ll
profit each and every month that you send out this newsletter, or I’ll refund
your subscription fee…so there is no risk.
Don’t let
another month go by that you stand to lose more clients to a competitor because
they paid more attention to them than you did.
Sign up for the
monthly newsletter and lock in your clients
I wish you the best of success,
Ron
Ipach