Before I met Ron, I was a one-man band. I
was in a nice location, but my business wasn’t much of a business at all—I was
always in the red. In no time, Ron’s program actually forced me to grow…in
January of this year I did 3 times the amount of business I did January last
year.
Ron’s
program is by far the best marketing system out there! I can honestly say that
it made my business an actual business. If you’re in that same boat I was
in—wondering at the end of the month where your money is and what it’s being
spent on—Ron can help you…So, I guess my advice would be, if you don’t want to
grow, don’t call Ron!
I
spend so much time at home now working on my business instead of being a slave
and having to work in it—Thanks to
Ron, I have people who do that for me now!
— Bill Crawley,
Crawley Automotive
Ron,
I received your mail outs and faxes for
over a year before I did anything with them.
What finally got my attention was the headline, ‘I’m Just a
Mechanic.’ You wouldn’t believe how
many times I’ve said that!
Six months later, I have tons of spokes on
my wheel, but it’s the Club Card that has truly saved my life. We have sold over 600 of them at $80 each in
the last 5 months (that’s an extra $48,000 in sales)!!
If only I’d have had 106 marketing tips 12
years ago, I’d be a millionaire now! In
5 months, my sales increased over $100,000.
That’s awesome!! Thanks a lot
for your System..
— Mike Posey
Quality Car Care
“I Quit!”
Ron, after purchasing your marketing program and listening
to the tapes and reading the manual, you convinced me that there was only one
thing left for me to do — Quit! That’s right. Everything you said made perfect
sense to me, and I was doing so many things wrong that I quit. I can honestly
say that quitting was the best, most exciting and fun thing that I could have
ever done. A million thanks go out to you Ron (and $1 for each one of those
thanks is coming in to me.)
Here are things that I quit doing.
Þ
I quit doing
conventional advertising that just didn’t give the results I needed.
Þ
I quit
attracting those customers that everyone hates — price shoppers.
Þ
I quit giving
away my services.
Þ
I quit cutting
my prices to match our competition’s estimates so I could attract a client that
I really didn’t want.
Þ
I quit wasting
my money on those yellow page ads that looked like every other yellow page ad
in the phone book.
Þ
I quit the
circle of shops that fought to see who could have the lowest advertised price
this week.
Þ
I quit worrying
about how I was going to fill my shop with clients.
Þ
I quit worrying
about how I was going to pay my bills.
Þ
I quit
listening to those advertising people who really don’t know how to effectively
advertise my business. After you opened my eyes, I realized that these ad reps
are sales driven to fill space in their media, not results driven to fill my
pocketbook.
Þ
I quit being
like every other shop in town.
Þ
I quit losing
money to get people in the door.
Þ
For the
biggest, most important, and best thing that I quit was my job. I now realized
the opportunity and started working my opportunity. I could see what good
marketing could do for my business, and I started focusing on marketing my
business in a different, effective way.
I routinely pull in 50-100 new clients a
month and can pull in more at will if I want to.
Does Ron’s system work? If you’re my competitor, absolutely
not! If you’re not my competitor, I wouldn’t spend my money on anything else.
This system can pull in thousands of times more money than any flush machine
could.
Sincerely,
Jay Thatcher
Superior Auto Tech
Superior, WI
Before Ron, we were doing maybe $75,000 a year (and that would
be a really good year!) Last year, we did over $300,000. And business has been
growing ever since. We’ve been up at
least 32% every year in gross sales…before then—for seven years—we were static
or declining.
People
used to ask me when I was going to take a vacation…and I would answer, “I’m too
young for vacation-I have a business to run!”
But now I bring my family and make entire vacations out of Ron’s boot
camps…since Ron, we’ve bought a boat, a
lake house and a 4wheeler…I haven’t touched a wrench in four years. I take month-long vacations now! I haven’t worked a weekend since my daughter
was born…that was Ron’s idea—I remember him telling me that “family was all I
got.” There’s no way I could have done
this without Ron.
I
don’t turn wrenches anymore, we don’t work weekends and we no longer have a
‘slow season.’ My net income has
tripled and I can now take that vacation EVERY YEAR! Essentially, Ron has changed my business and my life. I now work on my business, not in
it…and it’s fun work! I learned that
it’s the small things that have a big impact on your business and your
life. My family and friends are amazed
at how a high school grad has taken a garage business from ‘just making it’ to
a truly successful business…a business I’m no longer a slave to—I’m finally
able to enjoy the freedoms that come with owning your own [SUCCESSFUL]
business! Everyone keeps asking me
where I came up with these great marketing ideas. Sorry Ron, I just tell them ‘I saw the light’…maybe I’ll tell
them when I retire! Thanks Ron, I’ll
see you on the beach!
— AJ Johnson
DJ Service Center
“Trust me, you’ve got NOTHING to lose!”
Boy, was I a tough sale for Ron! I
kept thinking—who is this guy and why should I go to his boot camp? But man, am
I glad he stuck with me. After I was
finally fed up with my business to the point where things either needed to
change or I was getting out, I went to Ron’s boot camp. I can honestly say it was the best thing I
ever did. I can tell you that if you
get Ron’s system and use even just one or two of his strategies, within the
first 60 days (at the most) you’ll have your money back and then some. You’ll
be on your way to building a really profitable business. Friends of mine that
have been in the business for years are just amazed by how my shop has grown
over the last few years—and while theirs are still struggling!
Before Cinron, I was at a constant
struggle. I couldn’t pay my bills. I was barely keeping afloat, working ridiculous
hours—in every part of the shop—it was so frustrating! I knew we treated our
customers well and did good work but we just weren’t seeing the results in
sales volume or profit.
The turning point was three years
ago when I finally decided to give Ron’s marketing system a try—and since then,
business has been absolutely fabulous!!
I’ve had over 20% growth for 3 years in a row. Just this December I was
up 27% from last December. The neatest thing about my business now is that I no
longer work in it, I work ON it.
The most exciting breakthrough for
me is my new ability to sit down every week and pay my bills—and pay ALL of
them! And when I’m done there’s still
money in the bank, which was a great, great feeling. Not to mention that, within a year, I was able to put money into
a savings account—that was a first!
I am so thankful to Ron for the
freedom he’s helped me to have—not only in my business but in my life. Golf has always been a favorite hobby of
mine, but until I met Ron, I could never find a chance to play. Now I have the
freedom to be gone as often I need to. Now I take at least one day a week for
myself to play golf and I spend so much more time with my family. Before Ron, I was working 6 days a week, 12
hours a days and I wasn’t making nearly the amount of money I’m making
now! I attribute all of that to Ron’s
program. You know it only takes ONE of his strategies to get started and you’ll
see things immediately start to happen.
Because of all of my successes from Ron’s program, all of my friends
listen to me whenever I start on a new strategy…they now have the faith in me
that I have in Ron.
Trust me guys, take that first
step, you have nothing to lose and Ron guarantees all of his system. EVERYTHING he sells comes with a guarantee.
So send it back if it doesn’t work—but what if it does? I’ll tell you now, it WILL work—you’ve got
nothing to lose.
— Dan Cricks
Brookgate Tire & Auto
“I have been a
CinRon ‘groupie’ for a few years now. I
was a tough sell on the system, though.
I was the classic buyer who assumed that if I simply bought the program
I could leave it on the shelf and all my problems would be fixed…Wrong!!! Six months later, I finally read the
original book of samples (about 6 times) and decided to execute just one or two
of them. I started with the 3-step
mailing list and my numbers came out like this:
·
Mailing list of
6,200 names
·
1,200 bad
addresses
·
Cost to mail
$2700
·
Gross dollars on
the first visit of the customers who responded $83,000!!
And this is just one
of the several programs I am still using.
Cinron Marketing has made a huge difference in how I market my
business—it has given me the ability to have an active marketing plan in place
while consistently generating new and
even more successful campaigns each month.”
— Ray Gauthier
Ray’s Ultimate Service Center
I
went to Ron’s marketing seminar last year last April in Las Vegas. At the time my wife was on chemo and I was
going crazy trying to run my business while taking care of my wife. There was no way I had time to focus on
marketing, but my wife made me go to Ron’s boot camp anyway, telling me I had
to learn something that could help us…and
it was the BEST thing I could have done!
With just a little bit at a time, I started to implement various parts
of Ron’s program…
Well,
something worked because every month after that our accountant kept coming to
us saying “I don’t know what your doing but you’ve got to be doing it right
because the numbers are going the right way!”
He told me that things had turned around—at the end of last year (2003)
we had a net loss of $33,000; at the end of 2004 we had a profit 0f $36,000!
So
I guess I just want to give Ron a little ’at a boy’ for doing what you do and
saving my business.
— Don Haynes
D&G Auto
Care
I started selling the Car Care Club on
February 19, 2003 and, to oath, we have already sold 312 memberships at 79.95
each—that alone adds up to almost $25,000!!
And the add-on sales from these customers have been an additional
$18,921 in addition to membership
sales. Over the past three months I
haven’t been able to advertise my business (due to our growth I am having a
serious problem finding the time), but just from the Car Care Club alone our yearly
sales are up 14.8% and our work size has increased 20%!! I anticipate even more growth as I become
more active in the coaching club and newsletters.”
— Steve Howell
Lake Norman Auto & Tire
We have been on your program almost a year and it’s been the
best thing that we have done for our company.
In the past, marketing—or lack of it—has been our downfall. We definitely didn’t enjoy coming to
work. Since we’ve started using your
program, we now look forward to implementing another one of the great ideas
that you’ve given us. I normally don’t
get to listen to the conference calls during the day, but I truly devour them
when I get them in the mail. Thanks
again, Ron!
— Rhonda Tower
Tower Auto Repair
Ron, boot camp 2004 was the closest
thing to a religious experience I’ve ever had!! The light bulb finally came on, thanks to you. I now have the tools to get my shop where I
want it to be and, unlike the other marketing companies, you’ve shown me how to
use them! Your company, employees,
speakers, and even other members have gone out of their way to help me revitalize
my company. I’m looking forward to many
years of coaching, masterminding, and a friendship with you and your
members. Thanks Ron!!
In January my business was up 29%.
Halfway through February, we’re already up 56% over last year—and I’m not even
doing a whole lot, a lot more people are doing a lot more than I am. It just
boggles my mind! I don’t know how it
works, I just know that it’s working, and that’s all that matters to me. As
long as it keeps on working I’ll keep doing it. And I attribute it all to Ron…it’s the best thing I’ve ever
done!
— Brian Schaffer
Ted’s Auto Repair
From the
day we purchased Ron Ipach’s 106 Marketing Strategies and began to implement
them, we have been off to an exciting adventure! We made the promise to take our heads out of the sand, quit
feeling sorry for ourselves and quit blaming everything else but
ourselves. Now, we listen to everything
CinRon tells us while our clientele expands and our income grows steadily each
month. Our gross sales have increased
by 30 percent in the past 6 months!
We already had a well established
business but we were on a downward spiral in sales due to economic downfalls in
our community. I had to do something…we
were going to fail if I didn’t. I just
did what he said, I used ONE strategy at a time and kept adding on ONE at a
time…it was so easy and the results were so wonderful! Now I look back and see
what I was doing wrong and only wish I would have met Ron sooner! We were
actually able to pay off the business early and buy the land (that we were
previously leasing) and the following year we hired a full time service manager
which we had always dreamed about but never had the financial stability to do.
I am dedicating more hours to
marketing now, and delegating my old responsibilities to new employees. We are now saving money and looking forward
to retirement on time. I sleep better
at night now, too because my money worries are literally disappearing!
The newsletter and the Car Care Club
have been our greatest assurance that our customers will return faithfully. But
the most important lesson we’ve learned is to use Ron’s Marketing Wagon
Wheel. The more spokes in our wheel,
the more opportunity we have to keep those clients coming through our
door. All of our competitors and
suppliers keep asking us how we stay so busy!
It has been the very best thing we’ve
done…our business has tripled in the 3 years that we’ve been doing Ron’s
marketing system. I wish we had know
about this system 25 years ago when we were starting out.
He’s [Ron] wonderful, and Cinron is
wonderful, the whole group is…I just hope that people are smart enough to take
that first step…once you take that first step you’ll never turn back!
— Connie Baron
Freeks Garage
The newsletter alone took our business
from stale to skyrocketing…after mailing them out just one month, we increased
our sales by $6,000 in that first month alone!
— Todd Osier
Downtown Auto Repair Service
The biggest difference that Cinron’s
marketing has made in my business is definitely the money—we’re up at least
$100,000 from last year! Before Cinron
we had hit a plateau, not only did Cinron take us to another level, but now we
are constantly on an incline. Once the system is in place there’s not much to
maintain…it all works and just keeps on working.
— Michael Brend
Auto Plus
We have
been in business for 37 years and December ’04 through March ’05 have been our
best months yet! We are in one of the
worst states for unemployment but Cinron’s marketing plan has made a world of
difference. The best marketing tool
that has helped us is the big marketing wheel…we have almost every spoke
filled!
— Nancy Scheewe
Du Fresnes Auto Service
This month I did over $41,000 worth of sales
vs. $33,000 last year—and this COULDN’T have happened without Ron. With what I’ve learned from Ron my customer
retention rate has skyrocketed!
— Martin Kaliski
Marty’s Motors
“In March 2003, I was about as
low as you could get. I was at the
point of believing that there was no hope left and that my business was going
to fail. I started this business in 1992 and we had grown at a
rate of 18% every year. I was flying
high and sales were great. Then came 9/11 and the bottom fell
out. Our sales dropped over 50%. I was sure it would bounce right back though, so I waited. By spring of 2002, I was starting to lose my
confidence. I attended one of your boot
camps in Phoenix but still wasn’t ready to believe that I would actually have
to work at rebuilding a business I had already built once. I still figured it would improve on its own.
After having to cut my staff in
half and fight for service for an entire year, I received information about
your free marketing seminar in Las Vegas. At that point, I had nothing else to
lose; so I attended your seminar. This
time I was ready to really listen and learn.
I took part in the hot seat portion of the program and shared my woes,
expecting everyone to be sympathetic and able to relate. Boy was I wrong! No one told me what I wanted to hear; instead, they all told me
what I NEEDED TO KNOW. In fact, they
kind of tore me apart. It was the
exactly the push I needed. I came back
from Las Vegas determined to rebuild this business. I started using your marketing methods and we are growing
steadily once again. Our sales have
increased significantly every month since the March seminar. I know we wouldn’t have survived if not for
your brilliant marketing program as well as the brutal honesty of the group at
your free seminar. Thanks Ron.”
—Gary Carpenter
Kansas Auto
Repair Inc.
Since we’ve been with Cinron, we have taken in an average of 15
new customers per year with a 1st time invoice of $300. We average 12 new customers per year with 1st
time invoices of $500. We also do the 3
step recommendation letter for first-time customers and get a 19 percent
return. What a turnaround!! Thanks Ron.
Joan E.
Doormink
Hillcrest
Motors Inc
I was introduced to
Ron and the CinRon Marketing Plan in March of 2003. Like many shop owners, I started my business because I was a good
tech that was tired of working for someone else. My business started off solid, but as the economy worsened
business began to drop. I struggled to
keep my current customers and I surely wasn’t getting any new ones. That was when I decided to take a chance,
spend some money and attend Ron’s seminar…to say the least, an ‘eye opening’
experience.
I returned to my
business as a Master Marketer (I use the term loosely) rather than a Master
technician. Right away, I implemented
Ron’s first 5 strategies:
·
Car care club
·
Newsletter
·
Consumer Hot Line
·
Customer Referral
Program
·
Thank You Letters
Almost right away,
our walk in customers became repeat clients. My staff has become more
‘professional’ in dealing with clients and I have a book of testimonials in our
waiting area. In addition to these and
many more positive changes in my business, I’ve become more ‘in tune’ to
customers and the relationships that are cultivated.
The changes in my
business are only part of what Ron had given me. I now have a sense of direction, tools to achieve my goals and a
renewed sense of excitement about the business. The future looks brighter and the impossible is now attainable.
— Rich Lamar
City Radiator & Auto Repair
Ron,
I
happened to come across your “Mission Impossible” flyer while going through the
mail today and thought I’d jot down a few things about how our lives and
business are growing, changing and becoming more successful!
We
began sending our clients the monthly newsletter, implementing a referral
recognition program, introducing the Car Care Club membership and offering
monthly prizes and contests. By using
these tools, we have become aware of our customers’ preferences and needs. We are more connected to our clients and the
community we serve.
As
a wife first and a business co-owner second, I am more inclined to take note of
the changes I have seen in Richard, since becoming a member of your Inner
Circle. Rich has found his purpose and
continually strives for excellence.
He
has allowed himself to finally be the ‘owner’ and delegate his tasks to his
[well-paid] employees. By simply making
this change our personal life, our marriage and commitment to each other has
improved dramatically. Where there was
tension and separation, there is now laughter and a renewed commitment to our
business and relationship.
You
know graphs and numbers, report and ticket averages are important. But a home of joy and love allows a
happiness that spreads to our employees and clients. What Ron has brought to us is increased revenues, vacation time
and a new confidence in our future.
Sincerely,
Pam
LaMar
City
Radiator & Auto Repair
How could you NOT make a difference
in your business using this system?
It’s 1) Simple 2) Affordable 3) Turn Key 4) Tested and
Proven.
— George A. Tyrones
Old World Motorcars Ltd.
If you’d like to actually make a profit
instead of break even or if you’d like to stop working a 60 hour work week…then
call CinRon! If someone could literally
hand you the tools that will make your business successful, why wouldn’t you
take them?
— Amy Mattinat
Auto Craftsman Ltd.
Hey Ron!
I wanted to thank you for lighting a
fire under my butt. Since the boot camp
in Arizona I have done several new things to market to my existing customer
base and so far the food drive has already brought in over 25 new customers—in
only 2 weeks! I got huge local
publicity and for a total of only $600 spent.
The marketing wheel hanging on my office wall keeps my mind ticking constantly…I
now look forward to coming to work and talking with new clients! I am really grateful for all of your
information and strategies and I look forward to the future with you and your
associates.
Best,
Ben Jones
Ben’s
Quality Auto
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